Evaluation of Online and Physical Store-Free-Samples for Students

Question: Write an Internal Document Memo based on your findings. Answer: To: The CEO (Silk Road furnishing) From: (TO BE FILLED BY STUDENT) Date: 23/09/2017 Sub: Effectiveness of offline and online shop Dear Sir, In reference to your request of evaluating the effectiveness of the online and offline stores, I have conducted an observation survey in Coles. Coles is being selected due to the reason that they have the presence in both online and offline retailing and they are operating it effectively. The research was being designed in such a way that it has denoted the advantages being possessed from both the online and physical store. I have also shortlisted the activities that they have designed specifically for the online and physical stores. The research is been done by visiting the store of Coles and observing the trend in their online marketplace. In the initial stage of their operation in Melbourne and Sydney, Coles started with their physical store only. It helped them to cater to the customers effectively. It is been observed that, providing service from their physical store helped them in determining the requirement of the customers effectively. Providing of effective customer service through the salesperson is only being applicable in the case of physical stores. Thus, the customers tend to have favorable impression about the brand. This is not applicable in the case of online stores. Thus, Coles initiated their physical stores in the initial stage of their operation. It helped them in generating the initial brand equity from the market. Afterwards, they came up with the online store to extend their already established market. Thus, online store for them acted as complimentary to their physical stores. Another advantage being possessed by Coles from their physical store is the providence of touch and feel to the customers. This is more effective for Coles due to the reason that, they operate in the consumer goods category and thus, customers tend to have the access of touch and feel before taking their buying decisions. Thus, through their physical store, Coles is providing their customers the touch and feel of their products. This feature is also not being available in the online store. Moreover, the initiation of spot discounts and offers can be offered to the customers. Providing offers and discounts are one of the key marketing activities for the retail organizations such as Coles. Thus, through their physical store, they are effectively driving these marketing activities. However, from their presence in the online market also, they are gathering favorable outcomes from the market. As discussed earlier, the online store for Coles came after the establishment of their physical store. Thus, it helped them in extending their existing market in the Melbourne and Sydney. Moreover, the market reach of their physical store is limited to the area of the Sydney and Melbourne. However, with the initiation of the online store, their market reach covered the outskirts also. Customers having the knowledge of their physical store but cannot visit due to the distance factor, availed their online facility. The numbers of targeted audience also get increased. Online store of Coles also helps them in offering more diverse and large range of products to the customers. This is possible in the case of their physical store. This is due to the reason that, Coles is having huge product portfolio, which is not possible for them to display all in their store. However, on the other hand, the online store of them displays their entire product portfolio. It is being noticed that Coles has done an effective job in complying their Omni channel presence. Due to this reason, several customers visit their physical store in order to have the access of touch and feel and order the products afterwards according to their convenience and requirement. On the other hand, some other customers search and select their required items from the online store and visit the physical store to have that touch and feel of that particular product. Thus, the average time being consumed in the physical store for the customers is being reduced. Therefore, from the conducted research, it can be concluded that, Coles has effectively implemented the strategy for their physical and online store. In the case of the Silk Road Furnishing also, it is being recommended that, an effective Omni channel marketing policy should be initiated in order to manage both medium efficiently. It will help the organization in targeting the entire available market and providing the highest level of convenience to the customers. It is being expected that this survey research will help you in determining the effectiveness of both the medium. Accordingly you can decide your own strategy. Please feel free to contact me in case of any clarification. Thanks and Regards.

Strategic Management Case free essay sample

George Module 1 case MGT 599: Strategic Management TUI university Date: March 26,2011 Summary I think The coca-cola company has done an exceptional Job with defining their mission, vision, values and goals. These items may not be listed under the appropriate titles based on the background Information present in this module but the information has been provided within the titles that are listed on the companVs website. For example, the mission statement Is listed under the focus on the market statement and the vision statement is listed under the mission statement. I feel as if his company has provided me with the direction of this company based on their mission statement. I am inspired by the vision of this company. The values of this company are values that represent a successful company. This company has set goals that will allow this company continued world success. This executive summary will start with introduction of The Coca-Cola Company. We will write a custom essay sample on Strategic Management Case or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Second, I will identify The Coca-Cola Companys mission, vision, values and goals. Third, I will critically evaluate each element for this company and show how It Is In line with the background information for this module and that no changes are ecommended or required. Fourth, I will show how each of the elements account for the stakeholders interests. Fifth, I will conclude this executive summary. Introduction The Coca-Cola Company has been around for over one hundred years and their manufactured goods are sold all around the world. A company does not survive for 1 OF3 over one nunarea years wltnout an Incre01Dle map prov101ng alrectlon. I nls map Is the companys mission, vision, values and goals. Companys mission, vision, values and goals (all taken directly from The Coca-Cola Companys Website) Mission Ð ²Ãâ€šÃ'ž Inspire creativity, passion, optimism and fun Vision To refresh the world. To inspire moments of optimism and happiness. To create value and make a difference. Values People: Be a great place to work where people are inspired to be the best they can be. ЂÃ'ž Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy peoples desires and needs. Ð ²Ãâ€šÃ'ž Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value. Ð ²Ãâ€šÃ'ž Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities. Ð ²Ãâ€šÃ'žProfit: Maximize long-term return to shareowners hile being m indful of our overall responsibilities. Ð ²Ãâ€šÃ'ž Productivity: Bea highly effective, learn and fast-moving organization. Goals Focus on needs of our consumers, customers and franchise partners Ð ²Ãâ€šÃ'ž Get out into the market and listen, observe and learn Possess a world view Ð ²Ãâ€šÃ'ž Focus on execution in the marketplace every day Be insatiable curious Critical evaluate each element and show how it is in line with the background information This companys mission statement provides a clear definition of what the company would like to do for the world. The company would like to inspire us and ring out the passion in us, while we are having fun consuming their products. In the article, State Your Business, it was stated, . having a mission doesnt guarantee winning. But not having one invariable spurs the opposite. (Welch, 2008) The Coca- Cola Company wanted to do all they could to guarantee winning for their company so they created a strong winning mission statement. The vision statement tells us the vision this company has for the world. This statement paints a clear picture of what this company would like to do for the world through their merchandise. QuickMBA states, The vision describes some milestone hat the firm will reach in the future. (QuickMBA. com, 1999-2010) Values define and dictate the standards and rules of an organization, without them, there are no standards for the organization. Core values will not change. (QUICKMBA. com, 1999-2010) If a company does not have any goals, how would you know the objective of the company? Unlike the line used in the article from Fast Company. com, Who needs a long-term strategy when everyones goal is simply to get big fast? (Hammonds, 2007) Unlike this article, The Coca-Cola Company did set some clear goals for their company. world. I nls companys goals tell us exactly wnat tney would Ilke to ao Tor Show how each of the elements account for the stakeholders interests All of the elements account for the stakeholders interests. Each of the four elements clearly defines the objectives of this company, telling us what the company would like to accomplish and or achieve. All of the accom plishments will bring success to the company, which equals income or money for the stakeholders. One example is when the goals state, Focus on needs of our consumers, customers and franchise partners. This allows the company to provide the things required by consumer, hich will increase profits. Another example is listed in the values, Maximize long- term return to shareowners while being mindful of our overall responsibilities. This value states within its statement how it accounts for the stakeholders interests. Actually, each value listed, supports the interest of the stakeholders. The mission and vision statements are a map pointing in the direction of great success for the stakeholders. Conclusion In conclusion, I started this executive summary with a summary of why I support The Coca-Cola Companys mission, vision, values and goals as they are written on the ompanys website. Next, I provided an introduction which stated the order in which this summary would be written. Third, I will identify The Coca-Cola Companys mission, vision, values and goals. https://www.printnode.com/ http://www.quickmba.com/strategy/vision/ http://www.coca-colacompany.com/our-company https://www.bloomberg.com/businessweek https://www.bloomberg.com/news/articles/2009-06-04/how-cloud-computing-will-change-business

International Marketing Essays

International Marketing Essays International Marketing Essay International Marketing Essay Chapter 4 1. Culture- The human made part of human environment the sum total of knowledge, beliefs, arts, morals, laws, and customs and any other habit adopted by a society. Social Institutions- This Includes all factors that have an effect on the way people relate to each other example schools, media, and governments. Culture Values- The system of believes held by a people in a given culture. Ritual- A pattern of behavior performed in a set manner. Linguistic distance- The measure of differences between languages. Aesthetics- The creation and appreciation of beauty. Cultural Sensitivity- A awareness of a country’s nuances so the culture can be viewed objectively. Cultural Borrowing- This is when a culture takes an idea from another culture to solve problems. Cultural Congruence- A marketing strategy in which products are marketed in a way similar to the norms of that culture. Planned change- A marketing strategy where the company goes out to change the elements which are resisting against the product. 2. What role does a marketer play as a change agent? The use of a new product causes cultural change so the marketer becomes a change agent. 3. Discuss the three cultural change strategies a foreign marketer can pursue. 4. Culture is pervasive in all marketing activities. Discuss. Culture has massive impact on everybody. It even affects the way we sleep and eat. A marketer must understand this and build his product based on the culture makeup 5. What is the importance of cultural empathy to foreign marketers? How do they acquire cultural empathy? Cultural empathy is very important to marketers in order to understand the market and able to predict the future of the market. The best way to acquire this empathy is going back to the origins. 6. Why should a foreigner marketer be concerned with the study of culture? A foreigner marketer should be concerned because of the profits to be made. 7. What is the popular definition of culture? Where does culture come from? The most popular definition for cultural is common believes rituals, etc. between groups of people. The four main causes of a culture the geography, history, technology and political economy, and social institutions. 8. Members of a society borrow from other countries to solve problems that they face in common. What does this mean? What is the significant to marketing? 9. For the inexperienced marketer, the similar but different aspects of culture create an illusion of similarity that usually doesn’t exist. Discuss and give examples. An inexperienced might assume that because two cultures share the same language so they have similar cultures. This is obviously not the case like we see by Americans and British even though we share the same language we are still very far apart. 10. Outline the elements of culture as seen by an anthropologist. How can a marketer use this scheme? The elements of a cultural are values, rituals, symbols, beliefs, and thought process. Understanding these can bring great benefit to a marketer. 11. Social institutions affect culture and marketing in a variety of ways. Discuss give examples. One of the social institutions is family. In many cultures it is deeply rooted to have boys. In those cultures there is a higher boy ratio. This obviously gives the market a different dynamic. 12. Markets are the result of the three way interaction of a marketer’s effort, economic conditions, and all other element of a culture. 13. What are some of the problems caused by language in foreign marketing? If a marketer doesn’t have the right communication skills this will be a major problem for the marketer

Italian Christmas Traditions and Customs

Italian Christmas Traditions and Customs During Christmastime, one readily observable difference between Italy and the United States, for instance, is the lack of crass commercialism that threatens to swallow up and completely secularize the holiday. For instance, instead of writing letters to Santa Claus asking for presents (or, in the digital age,  e-mailing Santa Claus), Italian children write letters to tell their parents how much they love them. The letter is normally placed under their fathers plate and read after Christmas Eve dinner has been finished. Italians have also adopted some of the  northern European traditions  as well. Nowadays, especially in northern Italy, a fair number of families decorate an evergreen tree in their home. Here are some other rituals, customs, and traditions practiced by Italians during the Christmas holidays: Ceppo: The  ceppo  is a wooden frame several feet high designed in a pyramid shape. This frame supports several tiers of shelves, often with a manger scene on the bottom followed by small gifts of fruit, candy, and presents on the shelves above. The Tree of Light, as it is also know, is entirely decorated with colored paper, gilt pinecones, and miniature colored pennants. Small candles are fastened to the tapering sides and a star or small doll is hung at the apex. Urn of Fate: An old tradition in Italy calls for each member of the family to take turns drawing a wrapped gift out of a large ornamental bowl until all the presents are distributed. Zampognari and Pifferai: In Rome and surrounding areas bagpipers and flute players, in traditional colorful costumes of sheepskin vests, knee-high breeches, white stockings and long dark cloaks, travel from their homes in the Abruzzi mountains to entertain crowds of people at religious shrines. La Befana:  Kindly old witch  who brings children toys on the Feast of the Epiphany, January 6. According to the legend of la Befana, the Three Wise Men stopped at her hut to ask directions on their way to Bethlehem and to invite her to join them. She refused, and later a shepherd asked her to join him in paying respect to the Christ Child. Again she refused, and when night fell she saw a great light in the skies. La Befana thought perhaps she should have gone with the Three Wise Men, so she gathered some toys that had belonged to her own child, who had died, and ran to find the kings and the shepherd. But la Befana could not find them or the stable. Now, each year she looks for the Christ Child. Since she cannot find him, she leaves gifts for the children of Italy and pieces of coal (nowadays  carbone dolce, a rock candy that looks remarkably like coal) for the bad ones. Holiday Season: On the Italian holiday calendar December 25 isnt the only special day. Throughout December and January there are a number of religious holidays to mark the season. DECEMBER 6: La Festa di San Nicola - The festival in honor of St. Nicholas, the patron saint of shepherds, is celebrated in towns such as Pollutri with the lighting of fires under enormous cauldrons, in which  fave  (broad beans) are cooked, then eaten ceremoniously. DECEMBER 8: LImmacolata Concezione - celebration of the Immaculate Conception DECEMBER 13: La Festa di Santa Lucia - St. Lucys Day DECEMBER 24: La Vigilia di Natale - Christmas Eve DECEMBER 25: Natale - Christmas DECEMBER 26: La Festa di Santo Stefano - St. Stephens Day marks the announcement of the birth of Jesus and the arrival of the Three Wise Men DECEMBER 31: La Festa di San Silvestro - New Years Eve JANUARY 1: Il Capodanno - New Years Day JANUARY 6: La Festa dellEpifania - The Epiphany

Analyzing the impact of Confucianism on customer behaviour and Essay

Analyzing the impact of Confucianism on customer behaviour and perception of western brands - Essay Example 150). There were attempts to eliminate Confucian thinking in China during the periods of Cultural Revolution, but these attempts were not successful. Confucian thinking and doctrines have profoundly impacted today’s China to have had resurgence and to become very important part of Chinese persona. Chinese culture has been influenced by the Confucian thinking about leading a virtuous life. Confucian thoughts are basically built on three principles; 1) humaneness and loving an individual’s personality, 2) morality and uprightness, and 3) rites and ritual propriety. These three principles are complemented by the five pairs of social roles that are recognized as the basic cultural relationship between individuals. These relations are; between father and son, between the ruler and the subject, between the older and young, between spouses and between friends (Gallo, 2011, p. 43). Confucianism perceived family as the centre of all relationships and the family has been viewed a s the basic unit. In contrast to the Western business culture that is either fact-based or transaction-based, Chinese business culture is based on valued relationship and personal networks. Guanxi- the Chinese term used by Confucianism literature to denote relationship- gave greater emphasis on friendly relation between two persons based on favour-exchange, and therefore, literatures stressed that the exchange of favour is at the heart Guanxi. (Morschett, Schramm-Klein and Zentes, 2010, p. 150). Confucianism’s principles of interpersonal relationship and other doctrines are perceived to impact the consumer behaviour of Chinese people and their attitude towards western brands too. Impact of... As China has become an attractive and emerging marketplace and that it consist major portion of world’s total population, the Chinese consumer and his behaviour have been major focuses in the literature of international consumer behaviour. Culture is regarded as a significant determinant of consumer behaviour and cultural values are found to play vital roles in influencing consumers in their buying behaviour. China is a rapidly emerging market and global brands are studying about the potentiality of Chinese market in terms of investment, consumption, employment, and attitude and buying behaviour. Chinese culture is mainly influenced by Confucianism. This piece of research paper has analyzed the impact of Confucianism on the buying behaviour and perception about foreign brands. Various literatures stressed that Confucianism has profoundly impacted the buying behaviour because Confucianism emphasized harmonious relationship between different people and this caused people to show different attitudes toward different products. This paper concluded that Chinese people are quite thrifty and are found to show prestige since men have to strongly impress wives to maintain better relationship.

Market analysis of Jollibee Fast Food Restaurant Essay

Market analysis of Jollibee Fast Food Restaurant - Essay Example The company â€Å"Jollibee† was introduced in the year 1975 by five Chinese Filipino brothers known as the Tan Caktiong family. Initially, they opened a two branch ice-cream parlour (Thompson and Martin, 2005) which later developed into a fast food restaurant offering unique Filipino cuisine. Soon, the company emerged to be one of the most successful business food chains in Philippines. In 1981, Jollibee had established 11 stores in Manila whereas McDonald’s had just opened one store (Hill and Jain, 2011). By 2003, it had opened 467 stores in Manila and had earned a market share of more than 50% and revenue of $500 millions. It had surpassed the revenues of McDonalds in 2003 (Hill and Jain, 2011). The key strategies followed by Jollibee Company were as follows: ïÆ'Ëœ It offered American fast food but kept the Filipino cuisine in mind. For example, it served Asian style hamburgers and the pastas tasted like ‘Chinese Chowmein’. Desserts offered were of unique flavours like Peach Mango Pie and Banana Langka. They kept the local consumers’ taste and preference in mind (Thompson and Martin, 2005) ïÆ'Ëœ They studied the operation system and marketing strategies devised by McDonald’s very closely. Jollibee offered the same range of products but with a difference in taste, so that it would set them apart from its competitor (Hill and Jain, 2011). ïÆ'Ëœ Prices of food products were kept lower than that of McDonald’s (Hill and Jain, 2011).... Prices of food products were kept lower than that of McDonald’s (Hill and Jain, 2011). These strategies worked very well and eventually Jollibee became one of the most coveted and popular restaurants of Philippines. Environmental Analysis Current Market Trend and Position The company Jollibee is operating worldwide with 750 stores operating in the Philippines itself. It has become a market leader in fast food restaurant business. It enjoys a lion’s share of the profits that is greater than the other multinational brands combined. The company has embarked on an international expansion with 80 stores operating outside Philippines; 26 stores in the USA, 32 stores in Vietnam, 11 stores in Brunei and 7 stores in Qatar, Kuwait, Hong Kong and Jeddah. It has received the ‘Best Employer’ award in Philippines from Hewitt (Jollibee, 2013a). The company’s international marketing strategy has been a huge success and this is mainly due to the large flock of Filipi no population residing abroad, which provided as a readymade market base to the company (Gillespie, Jeannet and Hennessey, 2010). As per some theorists, the USA fast food market is saturated despite that Jollibee has performed very well in the US and the Middle East markets (Hill and Jain, 2011). According to a survey conducted in Philippines, Jollibee has received the highest ranking in the consumer category ahead of major brands like Nestle, Procter & Gamble, etc (Gillespie, Jeannet and Hennessey, 2010). Target customers The target customers of Jollibee Company would be consumers of all ages. Fast food is preferable among the teenagers and adults alike. Jollibee focuses on the importance of traditional family values and

Israel from Palestinian territories Essay Example for Free

Israel from Palestinian territories Essay Egypts was in support of the Declaration of Principles treaty as they interpreted it to be supportive of their ideologies ion what would bring a lasting peace to the Middle East. The fact that the declaration transferred power over west bank and Gaza was in accordance with Egypts belief that the withdrawal of Israel from Palestinian Territories was the key to a lasting peace (Brown, 2004). Egypt thus responded by doing what was expected of it during the agreement as they believed that the declaration would bring a lasting peace if both sides kept to their side of the bargain. The Declaration of Principles required Egypt to help the two nations in cooperating so as to achieve the peace that was longed for in the Middle East. Egypt also supported the declaration as it included maintenance of security though by only Israel. Egypt has always believed that security was vital for peace hence supported by helping provide police officers and passports to the Palestinian citizens as was required by the agreement. Countries such as Iran, Israeli Settlers and Syria did not participate in the agreement as they did not believe that the peace would last. Others thought that the agreement was a threat to them and did not want it to succeed. Most of these nations also are Islamic and view Jews to be a threat to their religion hence were hesitated in supporting the peace talks. Most groups believe that DOP process stopped in 2000 which could be true as the events that are currently happening violate the agreements made. Egypts foreign policies are also committed to ensuring that a lasting peace which is comprehensive can come to the Middle East. It does so by being involved actively in the efforts that that can achieve the peace. Egypt for example was the first Arab nation to sign a peace treaty with Israel, a move which caused Israel to be expelled from the Arab League (Embassy of Egypt, 2009). The treaty required Israel to completely withdraw and retreat from Sinai in 1979 in exchange for peaceful normal diplomatic relations according to which Israeli honoured and withdrew. The two countries have since then had good diplomatic relations that are peaceful (Embassy of Egypt, 2009). Egypt believes that peace can only come to the Middle East if the efforts being made are comprehensive at making Israeli withdraw from the Palestinian territories it has been occupying that prevent the creation of an independent Palestine. Egypt also believes that Israel has to recognize and respect Palestines political rights in the controversial Jerusalem. Egypt has therefore been at the forefront in constantly assisting the partners negotiating in the peace process towards applying the Israeli withdrawal for peace to be achieved (Embassy of Egypt, 2009). Egypt also believes that it is possible for stable peace to be achieved between Israel and Palestine if mechanisms can be adopted that would ensure that security is maintained by both parties so that one party can not take advantage of its economic and military superiority to attack the other party. Egypt proposes the region to be freed from weapons of mass destruction in order to enhance security and reduce attacks on each other (Embassy of Egypt, 2009). Egypt further explains that a framework that would ensure regional cooperation needs to be established as it would enhance peace stability and benefit the individuals in the region. As discussed above, Egypt believes that there is possibility for potential future peace agreement which may be solely between Israel and the Palestinian because the disruption of peace in the entire Middle East is attributed to the conflict between the two nations. The conflict between Israel and other Arab nation is also a result of the conflict between it and Palestine. Solving the conflict between Israel and Palestine thus is the answer to bringing peace in the Middle East. Egypt advocates for peace between the two nations and want it be such that security is maintained in the two nations and that they are both disarmed of any weapons of mass destruction. Egypt believes that it is lack of security and presence of the weapons that encourages the two nations to attack each other. Egypt also advocates for the establishment of a framework as discussed earlier that would enhance cooperation between the two nations towards promoting peace stability that will be beneficial to the people I n the region (Brown, 2004). If a peace conference was held today, Egypt would still support a peace deal between the two nations. Egypt supports a two state solution just like the United States does (Asharq Alawshat, 2009). This is because Egypt believes in bringing a comprehensive and lasting peace to the Middle East. Following the most recent attacks on the Gaza strip by Israel which left hundreds of Palestinians dead, and the persistent occupation of Israel in areas that are rightfully Palestinians, Egypt would want a peace deal to be reached in which Israel must retreat and withdraw from occupying these areas so that Palestine can become an independent state as it was before the Israel occupation of its territories (Asharq Alawshat, 2009). Egypt will not accept either Israel or Palestine to own weapons of mass destruction as this would easily trigger another conflict in the event a peace agreement was reached. This is so as to stop the two nations from carrying on attacks and bombings on each other. Egypt would also not accept the deal if Israel did not withdraw from the Palestinian territories it currently is occupying. Egypt would offer diplomatic support as it always has in reaching a peace deal between the two nations (Brown, 2004). Egypt would be ready to act as a mediator between the two nations as they negotiate as it has good relations with both of them. Egypt believes that Israel should recognise Palestines rights regarding Jerusalem, during the peace conference, it would advocate for the recognition to be included in the terms of the final peace deal as Jerusalem is important to Palestine just as it is to Israel. Egypt wants a lasting peace in the Middle East and would do everything it can to help achieve it. Word count: 1500. References Al-Azmeh, A. (1993). Islams and Modernities. New York: Verso. Asharq Alawshat. (2009). Latest News. Retrieved 109th May 2009 from, http://www. asharq-e. com/. Breasted, J. Piccione, A. P. (2001). Ancient Records of Egypt. Chicago, Illinois : University of Illinois Press. Brown. C. L. (2004). Diplomacy in the Middle East: The International Relations of Regional and Outside Powers. New york, NY : I. B. Tauris. Embassy of Egypt. (2009). Political System. Derived 19th May 2009 from http://www. egyptembassy. net/.